Collection: Howlin'

Howlin’ was launched by brothers Jan and Patrick Olyslager, in Antwerp, Belgium, in 2009. Originally known as Howlin’ By Morrison, the brand was inspired by Morrison—a knitwear company founded by their parents in 1981. Howlin’ represents a major departure from traditional knitwear, however, using new technology and experimental knitting techniques to produce one-of-a-kind garments with a distinctly modern feel. Even the brand name, which is Scottish slang for “smelly,” underscores the irreverent and playful attitude that makes Howlin’ clothing so unique. All Howlin’ styles are made from locally sourced premium materials, individually manufactured by skilled artisans in either Scotland, Ireland, or Belgium. By helping preserve the rich heritage and history of knitwear in these regions, Howlin’ honors a legacy of craftsmanship by creating something fresh and distinctly different.

With mild summers and frigid winters, Swedes get to enjoy their favorite Howlin’ clothing styles all year long—lucky us! Traditionally, winter is by far the most exciting knitwear season and we love the classic Howlin’ styles, such as the Sylvester sweater, King Jammy knit cap, and iconic Howlin’ cardigan.
Howlin’ really differentiates itself through an incredible summer assortment. Classic warm-weather styles, including a camp-collar Cocktail Shirt and relaxed shorts, are reimagined in beautiful, lightweight summer corduroy and breezy terrycloth—knit in-house from a custom fabric Howlin’ developed themselves. The fresh seasonal color palette is the final touch that makes Howlin’ clothing some of the most coveted styles of the season. Give them a try and let Howlin’ redefine what knitwear means to your summer wardrobe.