Pure Blue Japan was founded in 1997 in Kurashiki, Okayama, with "all things indigo" on their minds, where also their name stems from. Their whole idea is founded upon natural indigo, what its potentials are and what happens to it thru wear and natural use. The production holds extremely high standard with focus on weaving and textures, but always with the end result in sight. Their emblem is the Shaoi leaf where they extract the indigo pigment from that they later use in the dying process.
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